News flash gents: Healthy looking skin is the ultimate flex!
The days of a three-in-one wash for your hair, body and face are well and truly over. Men are taking more care into the appearance of their skin, and rightly so. Skincare shouldn’t only be reserved for women to feel more comfortable and confident in their skin, right? Skin health is vital no matter what your gender is and there’s been a major shift in both the mindset and social acceptance of men wanting to look after their skin.
Much like how we exercise to keep our body and mind in shape, our skin is the largest organ, and it requires daily preventative measures to keep it healthy.
Where should you start?
Research shows that men’s skin is roughly 10% to 20% thicker than women’s as it contains more collagen and elastin. Men’s skin typically produces more sebum and is generally less hydrated than women.
So do men need specifically designed skincare products and different routines than women? Or is clever marketing and social conditioning at play? The short answer, is both yes and no.
While oil and thickness can help from a wrinkle-prevention perspective, it also means that it’s more difficult for a man to absorb some vital ingredients from skincare products than a woman’s skin can. Historically, skincare products targeted to men contained drying ingredients like denatured alcohol, are heavily fragranced and packaged in a more masculine manner.
However, experts believe that skincare shouldn’t be created based on gender, but rather on your skin type and what your skin health goals are. Fundamentally today, most ingredients used across men’s skincare and women’s skincare is the same.
Ultimately guys, we totally get it. You want effective products and a simple routine that you can follow and commit to. That’s why the AMPERNA® Skincare range is perfectly suited for everyone. Not only are the ingredients used in our products carefully selected with results-driven formulas, but our branding is gender-neutral, so it looks great in everyone’s vanity cupboard too!
What’s your skin type?
The four main skin types are:
- Oily If your skin becomes shiny throughout the day
- Dry If your skin often feels tight or looks flaky
- Combination Skin with both oily and dry areas
- Sensitive If you’re prone to skin reactions or uncomfortable sensations
Do you have a skin condition?
Once you identify your general skin type you may have a sensitive skin condition including:
*Kiri (AMPERNA® founder) offers an online holistic skin coaching service if you need help with any skin condition. You can book online here.
Simple routine? Yes please!
At AMPERNA® we believe in a simple and an essentials-only approach to achieving great skin. For both ladies and men. This includes:
- Treatment product (to target or treat your skin focus)
AM Skincare routine
The morning skincare routine is all about protecting your skin from the elements ahead. AMPERNA®'s The Essential Edit would be the go-to for the fellas. This bundle contains our Cleanser, Vitamin C & Moisturiser. It’s the perfect streamlined skincare solution to nourish and help protect your skin from free radical damage.
Our Ultra Gentle Soothing Cleanser is a light gel formula that gently cleanses excess oil and sweat that has settled in your pores during the night without stripping the skins natural pH. It’s an integral step in any skincare routine, regardless of gender. Your skin will feel awake and refreshed. *If you have sensitive skin concerns like perioral dermatitis, you’re best to skip using a cleanser and wash with cold water only until your flared symptoms have subsided.
The next step if you’re serious about having your healthiest looking skin yet is to apply an antioxidant rich serum. Serums are highly concentrated and can penetrate the skin layers deeper to target skin concerns like ageing, fine lines, and sun damage. Our Pro+ Vitamin C serum is a deeply hydrating formula that helps create a more youthful-looking complexion.
The last layer is to moisturise. Our Lightweight Soothing Emulsion is packed with our hero probiotic ingredient along with ceramides, hyaluronic acid, and emollients. It absorbs well into the skin and is artificial-fragrance free. It delivers vitamins and nutrients to the skin while creating a barrier to protect your skin from compromising environmental aggressors like pollution.
Oh, and don’t forget your protection!
Sun damage accelerates pre-mature skin ageing, so your best defence when it comes to protecting your skin is to wear an SPF every single day. Rain, hail, or shine.
Our Pro+ Bio Soothing Day Mineral SPF15 is a lightweight non-greasy lotion suitable for all skin types.
PM Skincare Routine
The nighttime skincare routine is all about removing the dirt, sweat and pollutants accumulated on your skin throughout the day. Repeating the same steps and products used in the above AM skincare routine (The Essential Edit) will have you sorted. Of course, minus the SPF.
But here is where you can add on a targeted treatment product to do the hard work on your skin while you sleep.
Our 10% Pro+ Resurfacing Lotion is a gentle chemical leave on exfoliant. This helps renew cellular turn over, slough away dead skin cells and reveals a brighter smoother complexion. This can be used once to twice per week as an all over exfoliant or as a spot treatment on pesky blemishes that might arise.
A final word fellas
Looking after your skin doesn’t need to be complicated for it to be effective. A basic routine with results-driven products is all you need, and it literally takes an extra minute out of your day.
The first step to building a simple men’s skincare routine is to take a moment to figure out your skin type and choose appropriate skincare accordingly.