1: a general direction in which something is developing or changing. A way of behaving, proceeding, etc and becoming more common.
2: something that is currently popular or fashionable.
1: - the care of the condition and appearance of the skin.
Your skincare should not be considered a “trend”. Sorry to burst your bubble, but trends do come and go!
By definition, if a trend is something that is the result of its current popularity rather than a tried and tested way of truly caring for your skin, then you unfortunately will be forever chasing a magic unicorn to solving your skin woes. How many times have you bought a hyped-up product only to be left disappointed with its claims on the bottle?
Understanding your skin and skin type is essential and the main starting point for your skin health journey.
An effective skincare routine does not mean ‘keeping up with the Joneses’ in what the overwhelming beauty industry throws at you.
It is important to customize your skincare routines based on your individual skin type and concerns to achieve optimal results. By understanding your skin's needs and using effective products with curated ingredients and holistic practices, you will maintain healthy and glowing skin in the long term.
Consistency is key.
Upon writing this blog post #Skintok – Let’s Talk About It in November 2022, the skintok hashtag was at 6.7 billion views. Today, as of Dec 2023 it is at 19.1 billion! That is a huge indication that the never ending search for the ultimate magic skincare unicorn is, and will be forever increasing.
The global skincare market is estimated to reach $187 billion by 2026 (Statista) with a continued focus on skin health driving the beauty category. The rising levels of everyday stress, external pollutants and over-use of active ingredients has contributed to a rise of sensitive skin concerns such as dermatitis, acne, psoriasis, and rosacea.
So, what is in store for skincare in 2024?
Here are AMPERNA®'s predictions on what skincare trends we will see coming into the new year:
2024 Skincare Trend Predictions
A deeper understanding among consumers will evolve that the skins overall state is fluid and can change multiple times due to a combination of internal and external factors. Products and ranges that can flex and adapt according to the skin’s needs will appeal to restore skin balance.
Consumers want products that they can use with intention rather than for a fleeting trend.
Sensitive skin will be the new normal, and a gentler approach to skincare will emerge, where products work with the skin rather than against it. With information more readily available at the consumers fingertips, people are becoming educated on ingredients lists, their skin types and conditions and questioning the validity of marketing and branding terminology.
A holistic approach to skin health will start to encompass the mind-skin connection than ever before. And we are HERE for it!
The shift from a 10-step skincare routine to a stripped back minimalistic one (using a back to basics 4-5 step approach) will continue to grow over the coming years. Skinminimalism emphasises simplicity and minimalism in skincare routines. It involves using fewer products and focusing on high-quality, multifunctional ones that deliver effective results.
Edible skincare products are expected to gain popularity in 2024. These products focus on incorporating ingredients that are not only beneficial for the skin when applied topically but also when ingested.
Techniques and tools, such as facial massage and gua sha, are predicted to remain popular in 2024. These techniques help to promote lymphatic circulation and reduce puffiness and swelling in the face.
Holistic Treatments and Facials
Facials are evolving to include more holistic approaches and not just focus on enhancing the appearance of the skin. Incorporating practices like crystal healing, energy work, and aromatherapy are predicted to gain popularity in 2024. These treatments aim to provide both physical and emotional benefits by addressing the overall well-being of the skin and the person.
As consumers become better informed on hormonal changes and the effect it plays on the skin, an array of formulations will support the skin throughout the menstrual cycle, perimenopause, menopause as well as pre and post pregnancy.
Ingredient Spotlight in 2024
Skincare brands are continually striving to come up with the ingredient formulations consumer’s want. Anti-aging effects have always been a must-have, but other characteristics like natural and clean ingredients are now more in demand than in previous years.
The following ingredients are predicted to be on the rise in 2024:
Niacinamide (Vitamin B3)
The fastest growing ingredient in the skincare industry, known for its healing and soothing properties. It helps signs of aging, brightens skin, calms redness, decrease the appearance of pores, and reduces hyperpigmentation.
Packed full of antioxidants and nutrients it balances uneven skin tone and helps brighten the skin. Brown algae is the most common type used in skincare formulations, helping skin to appear firmer and more supple due to its high water-holding capacity.
Alternate Retinols (aka, Bakuchiol)
The gentler plant-based form of retinol will grow in popularity as it is ideal for people with sensitive skin. Offering the same results without the side effects of regular vitamin A retinols.
They respond to damage in the skin by activating an anti-inflammatory response, stimulating collagen production, and boosting elastin.
Snail Mucin (aka Snail Slime)
Naturally contains skin-benefiting ingredients like glycoproteins, hyaluronic acid, and glycolic acid. Hyaluronic acid is moisturising, the glycolic acid boosts collagen production and soothes irritation, and the glycoproteins improve the skin’s natural barrier.
Yes, you read that right… Research has shown certain mushroom species have the potential to prevent the breakdown of collagen, correct hyperpigmentation and decrease inflammation.
How AMPERNA® Skincare is the only range you need
Driven by Kiri’s (Founder and Director) deep personal understanding of the challenges faced with having skin issues, AMPERNA® skincare is holistic in approach and effective in formulation. Our products contain only the necessary base ingredients plus skin-changing actives such as our pre, pro and postbiotic complex, our bio fermented oligopeptide, glycolic acid, and vitamins B & C.
Our curated AMPERNA® range consists of 9 skincare and 2 body-care products. We believe in a simple and gentle routine with only the key products your skin needs.
We’re not about oversaturating the line and confusing our customers with unnecessary products and steps.
We genuinely care about peoples skin and the journey they are on. Our customers are our family, and it is very rare to be able to directly speak to the founder of a skincare brand to discuss an action plan for your skin.
Quality over quantity, AMPERNA® skincare is not a trend, it is forever.